IF we spend as much money as we can
THEN Epicenter will use post-consumer paper, offer a discount if you bring your own mug, get an energy audit, and more!
10 Sep 2009
05:00PM - 10:00PM
764 Harrison St
San Francisco, CA 94107, USA
For this campaign we tried a new approach. We invited coffee shops in SOMA to film videos in which they said what environmentally-friendly improvements they were willing to make in exchange for having a mob of consumers come and spend lots of money at their business. Then we put the 3 videos online (http://www.youtube.com/watch?v=oJnMI5_3D_Q, http://www.youtube.com/watch?v=VBajc8OfoDw, http://www.youtube.com/watch?v=Z4wzfBo0cd0) and invited the public to debate and vote on who was most worthy of a reward. The winner was Epicenter Cafe! Voters were impressed with all the sustainable practices they already have in place, and excited to see them do more. Epicenter is known for their socially responsible coffee from Barefoot Coffee Roasters, but they also have delicious gourmet food and a dizzying array of delicious microbrews and fine wines! Everyone had a good time and the local news came out to tell our story! When the dust settled, our mob gave Epicenter what was (at least at that time) the biggest Thursday night of spending in the history of their business.
As a result of this campaign, Epicenter started using more post-consumer paper, started offering a discount for people who bring their own mugs, joined Green Cafe Network, got an energy audit, looked into PLA products (biodegradable plastics), and continued all their existing sustainable practices.
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