“The shoppers were palpably stoked by the notion that their dollars would have a positive and immediate impact on the store.”
“Carrotmob’s reverse-boycott model is one to watch!
“It’s great to see that businesses can have such an easy win-win scenario”
“Genius” 
“A huge success and a source of inspiration for us over at GOOD”
“The latest Bay Area strategy for saving the planet”
“'mobbing' lets a business know exactly why the gods of good fortune have smiled upon it.”
“Irresistable”
